Communication as a Crucial Lever in Change Management
نویسندگان
چکیده
Effective change management is essential to any organizations in this fast-changing era. The objective of change management is to maximize benefits, while minimizing the risk of failure during the change implementation. The purpose of present paper is to provide insight into change management and one of its crucial levers that is communication. The key to successful implementation of the change lies in effective communication. Effective communication has been seen as a two-way communication that serves several functions such as, information sharing, participation, compliance, and feedback.
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